A cinematic identity with the style and swagger of the criminals it profiled
Stylish Rebellion
This breakthrough true-crime podcast needed an identity that reflected the criminals at the center of its stories: clever, ambitious, dangerous, and undeniably stylish. The Rebel archetype gave us a framework for a brand that challenged convention without losing authenticity.
Not Criminals, Villains
The Great Train Robbery was an obvious naming route, but it limited the show's ability to explore the larger culture, characters, and stories surrounding it.
Instead, we grounded the name in the place and people that made the crime possible. In Britain, professional criminals were often called "Villains" — a term that carried a sense of reputation, status, and style. British Villains captured the
Retro Film, Modern Brand
The style and swagger of the 1960s and ‘70s crime films mixed with the iconic design style of the era gave us a perfect direction to pursue. Minimal and bold, rough and expressive, a flat composition of a narrative in full motion.
click or tap to listen on Spotify
